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S&C Motors Inc. - AKA S&C Ford

Started by 6s1640, September 07, 2026, 11:42:27 PM

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6s1640

Hi all,

Attached are three S&C Ford license plate frame inserts.  I have tried searching the web for what year each version was used, but with no success.  Who has a idea when each version was used?  I believe they are listed in order, from oldest to later.

1) Red Text, two lines, in large plain text "S&C FORD", in much smaller text all caps "SAN FRANCISCO"
2) Blue Text, two lines large and fancier test "S&C FORD", second line "of San Francisco"
3) Red text for "S&C", Ford script in the blue oval, over the San Fransisco bridge with "SAN FRANCISCO" under the bridge place on a banner.  I have been told, this version is the early 1980's.

Also, does anyone know what year when S&C changed the marketing name from "S&C Motors Inc." to "S&C Ford"?  The internet says they did not change their official corporate name.

Last, there seam to be two versions of the "S&C Ford" license plate frame, one red and one blue (shown).  Is one earlier than the other?  Do you know the years?

Thanks

Cory

Thanks

Cory




Thanks


6s1640

#1
Hi Coralsnake,

I found your Internet webpage on S&C Motors and the history they had with Shelby American. I was hoping I would see some comments from you on the time period of each of these Licence Plate inserts.  Do you have any ideas on these inserts?

Thanks

Cory

6s1640

Hi all,

If you have a Vintage photograph from S&C Motors that has one of these plate inserts on it, please share on this thread. That image might help establish a time period for these inserts.
Thank you
Cory

98SVT - was 06GT

Paper or Plastic? Early ones were thin cardboard at some point they started making them on plastic.
Previous owner 6S843 - GT350H & 68 GT500 Convert #135.
Mine: GT1 Mustang, 1998 SVT 32V, 1929 Model A Coupe, Wife's: 2004 Tbird
Member since 1975 - priceless

Coralsnake

Its looks they used both Ford and Motors during 1969
Shelby Historian. Check out theCoralsnake.com

I'm looking for 9F02M480004. Have you seen it?

J_Speegle

The bottom design, if I recall correctly was a design that they used for a very long time and into the 80's? and possibly beyond. Not sure when it's use started.
Jeff Speegle- Mustang & Shelby detail collector, ConcoursMustang.com mentor :) and SAAC Concours Advisor

SHELB66

#6
I was born and raised in San Francisco and my family wound up buying 5 cars from S&C over the years.  The first was my parents new 1961 4-door Fairlane. It was a 292 Y-block with Fordomatic 2spd trans. Next was my very first car which was a used 1967 lime gold Mustang coupe with black vinyl top. I bought this with my own money in 1971.  It had the C-code 289, 3spd stick, and the deluxe brushed aluminum interior.  I had never seen that type of interior before!  My very patient mom sat with me in the car as I tried to master driving with a clutch!  My sister bought a new, and very anemic, Mustang II V8 with white interior.  My dad traded in the '61 and bought a new 1978 4-door Granada, same color as the '61.  Then it was my turn again.  I bought a lightly used Pinto but can't remember the vintage as I had several different ones over the years.  I still remember the name of the salesman that sold me my 1967.  It was Lee Grote.
Back to S&C Motors/Ford.  Several years ago I purchased some S&C postcards from Vern.  They are postmarked 1961-62.  They used S&C "Motors" at that time.  I have attached a photo.  I have a S&C letterhead around here somewhere sitting inside a parts catalog.  I just have to find it and will post info when I do.

Craig R.You cannot view this attachment.
66 Hertz 6S1564
06 Hertz #446
64 Ranchero V8 4spd
02 Explorer Sport Trac

SHELB66

Here's the letterhead with letter.

Craig R.

You cannot view this attachment.
66 Hertz 6S1564
06 Hertz #446
64 Ranchero V8 4spd
02 Explorer Sport Trac

6s1640

#8
Hi guys,

Thank you for your input.  It seams the only artifacts that have "S&C FORD" are the license plate inserts and frames.  All the documents above, postcard and September 1966 letter and the documents shown on webpage "The Best 1968 Shelby Webpage!!!" all show the "S&C Motors".  There is even one license plate frame shown on the webpage with "S&C Motors".  These documents are very cool and I appreciate them being shared.  I have studied them and find no clues to determine from them when the "S&C FORD" name was adopted.  So the time period mystery continues.

The only clue that I have is the blue insert and frame that is photographed above, came on a 1966 GT350 that was purchased new at S&C Motors and both the insert and frame  have been with the car every time it has traded caretakers.  So the assumption is that they were on the care when new, making them at least 1966.

Thank you

Cory

LINK https://www.thecoralsnake.com/Sandc.html

shelbymann1970

I believe this is the original frame in my friends 69 boss 429
Shelby owner since 1984
SAAC member since 1990
1970 GT350 4 speed(owned since 1985).
  MCA gold 2003(not anymore)
1969 Mach1 428SCJ 4 speed R-code (owned since 2013)
"2nd" owner of 68 GT500 #1626

6s2055

This post brings back lot of memories as I purchased a number of cars from S&C Ford including'67 GT500 #0962.Al Rivera was there Shelby man. Actually traded my first Cobra to them and Al did the paperwork!
On the plate topic my plate frames from 1967 were red and read S&C Ford. Have pictures of that but don't know how to post!

Coralsnake

Shelby Historian. Check out theCoralsnake.com

I'm looking for 9F02M480004. Have you seen it?

csxsfm

The mention of Al Rivera triggered a fond memory. He organized a group of Cobra customers and prospects to meet in Sacramento for a "track day."  Our track was the roads of a housing development that was abandoned before houses were built called Rio Ramaza. We had a new 427 Cobra (Dillingham), GT350 from Competition Press, 289 Cobras and Tigers playing. Great fun and nobody got hurt.

JD

#13
Quote from: 6s2055 on September 19, 2026, 10:56:59 AMThis post brings back lot of memories as I purchased a number of cars from S&C Ford including'67 GT500 #0962.Al Rivera was there Shelby man. Actually traded my first Cobra to them and Al did the paperwork!
On the plate topic my plate frames from 1967 were red and read S&C Ford. Have pictures of that but don't know how to post!

See attached, click on the image to enlarge it and the message in it - hope this helps...
'67 Shelby Headlight Bucket Grommets https://www.saacforum.com/index.php?topic=254.0
'67 Shelby Lower Grille Edge Protective Strip https://www.saacforum.com/index.php?topic=1237.0