All the worlds OEMs are trying to monitize the data they have access to. Patents are filed to make it more difficult for competitors (and for profit should a competitor want to use a similar idea). Whether or not these patents result in an actual system being used is a different story. And there is push back on what data is collected, how it is collected and who has access to it. The primary reason GM is moving away from Apple CarPlay and Android Auto is so they don't have to share data with Google. We will see.