Hi all,
Attached are three S&C Ford license plate frame inserts. I have tried searching the web for what year each version was used, but with no success. Who has a idea when each version was used? I believe they are listed in order, from oldest to later.
1) Red Text, two lines, in large plain text "S&C FORD", in much smaller text all caps "SAN FRANCISCO"
2) Blue Text, two lines large and fancier test "S&C FORD", second line "of San Francisco"
3) Red text for "S&C", Ford script in the blue oval, over the San Fransisco bridge with "SAN FRANCISCO" under the bridge place on a banner. I have been told, this version is the early 1980's.
Also, does anyone know what year when S&C changed the marketing name from "S&C Motors Inc." to "S&C Ford"? The internet says they did not change their official corporate name.
Last, there seam to be two versions of the "S&C Ford" license plate frame, one red and one blue (shown). Is one earlier than the other? Do you know the years?
Thanks
Cory
Thanks
Cory
Thanks
Hi Coralsnake,
I found your Internet webpage on S&C Motors and the history they had with Shelby American. I was hoping I would see some comments from you on the time period of each of these Licence Plate inserts. Do you have any ideas on these inserts?
Thanks
Cory
Hi all,
If you have a Vintage photograph from S&C Motors that has one of these plate inserts on it, please share on this thread. That image might help establish a time period for these inserts.
Thank you
Cory
Paper or Plastic? Early ones were thin cardboard at some point they started making them on plastic.
Its looks they used both Ford and Motors during 1969
The bottom design, if I recall correctly was a design that they used for a very long time and into the 80's? and possibly beyond. Not sure when it's use started.
I was born and raised in San Francisco and my family wound up buying 5 cars from S&C over the years. The first was my parents new 1961 4-door Fairlane. It was a 292 Y-block with Fordomatic 2spd trans. Next was my very first car which was a used 1967 lime gold Mustang coupe with black vinyl top. I bought this with my own money in 1971. It had the C-code 289, 3spd stick, and the deluxe brushed aluminum interior. I had never seen that type of interior before! My very patient mom sat with me in the car as I tried to master driving with a clutch! My sister bought a new, and very anemic, Mustang II V8 with white interior. My dad traded in the '61 and bought a new 1978 4-door Granada, same color as the '61. Then it was my turn again. I bought a lightly used Pinto but can't remember the vintage as I had several different ones over the years. I still remember the name of the salesman that sold me my 1967. It was Lee Grote.
Back to S&C Motors/Ford. Several years ago I purchased some S&C postcards from Vern. They are postmarked 1961-62. They used S&C "Motors" at that time. I have attached a photo. I have a S&C letterhead around here somewhere sitting inside a parts catalog. I just have to find it and will post info when I do.
Craig R.IMG_9607.jpeg
Here's the letterhead with letter.
Craig R.
IMG_9608.jpeg
Hi guys,
Thank you for your input. It seams the only artifacts that have "S&C FORD" are the license plate inserts and frames. All the documents above, postcard and September 1966 letter and the documents shown on webpage "The Best 1968 Shelby Webpage!!!" all show the "S&C Motors". There is even one license plate frame shown on the webpage with "S&C Motors". These documents are very cool and I appreciate them being shared. I have studied them and find no clues to determine from them when the "S&C FORD" name was adopted. So the time period mystery continues.
The only clue that I have is the blue insert and frame that is photographed above, came on a 1966 GT350 that was purchased new at S&C Motors and both the insert and frame have been with the car every time it has traded caretakers. So the assumption is that they were on the care when new, making them at least 1966.
Thank you
Cory
LINK https://www.thecoralsnake.com/Sandc.html
I believe this is the original frame in my friends 69 boss 429
This post brings back lot of memories as I purchased a number of cars from S&C Ford including'67 GT500 #0962.Al Rivera was there Shelby man. Actually traded my first Cobra to them and Al did the paperwork!
On the plate topic my plate frames from 1967 were red and read S&C Ford. Have pictures of that but don't know how to post!
You can email it to me and I will post
Coralsnake68@hotmail.com
The mention of Al Rivera triggered a fond memory. He organized a group of Cobra customers and prospects to meet in Sacramento for a "track day." Our track was the roads of a housing development that was abandoned before houses were built called Rio Ramaza. We had a new 427 Cobra (Dillingham), GT350 from Competition Press, 289 Cobras and Tigers playing. Great fun and nobody got hurt.
Quote from: 6s2055 on September 19, 2026, 10:56:59 AMThis post brings back lot of memories as I purchased a number of cars from S&C Ford including'67 GT500 #0962.Al Rivera was there Shelby man. Actually traded my first Cobra to them and Al did the paperwork!
On the plate topic my plate frames from 1967 were red and read S&C Ford. Have pictures of that but don't know how to post!
See attached, click on the image to enlarge it and the message in it - hope this helps...
(https://www.saac.com/forum/gallery/8-200926130148.jpeg)
(https://www.saac.com/forum/gallery/8-200926130121.jpeg)
(https://www.saac.com/forum/gallery/8-200926130042.jpeg)
Opps! Ment to only post the S&C plate fram. Not my two other pst cars!