The SHELBY AMERICAN
Winter 2016 27
We just can’t used to seeing a 427
Cobra on an Internet site banner
when it’s the last thing we expect to
see. You check out the news on the
Drudge Report or Yahoo News and
read a story. At the end, you’re pre-
sented with a number of windows
along with some banner ads: “16 Child
Stars Who Grew Up To Be Super At-
tractive” or “Cameraman Captured
More Than Expected” or “20 Celebri-
ties Who Have Gone Broke.” A Super-
formance banner pops up almost
randomly and unexpectedly. It’s like
getting poked in the ribs when you’re
not looking.
Plastic shopping bags have recently
been banned in most of California
thanks to the Watermelons (green on
the outside but red on the inside –
think about it) so Greg Melnyk of Arroyo Grande, California discovered a new use for the canvas shopping bags he has
collected during his visits to the various auto auctions. Barrett-Jackson and Hagerty give them out in order to get their
brands seen during and after the event. Thanks to Melnyk, they are also seen in grocery stores, too. B-J sold Shelby’s
twin-Paxton 427 S/C, CSX3015, owned by noted Arizona collector Ron Pratte a few years ago, but they are still riding
that wave. The Guardsman Blue roadster is instantly recognizable and a real attention-getter. It’s hard to find a better
car to use to advertise your company.
Believe it or not, there is a magazine
titled
Chrono
which is for wristwatch
enthusiasts what
Road & Track
is for
car people. A recent issue, brought to
our attention by Gary Fisk of Lomita,
California had an article titled “Rac-
ing Colours” which was subtitled, “
The
50th anniversary of Shelby’s World
Sportscar Championship inspires the
Cobra Edition of a classic chrono-
graph
.” Watch maker Baume &
Mercier teamed up with Shelby Amer-
ican to create a pair of watches for the
European market. The entry level
model coats a “reasonable” £3,000
($4,539 US) or for £13,300 ($20,122)
you can have one of 98 special edi-
tions. Your move.