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Summer 2016 103

As we were planning SAAC-25 we

happened to see an ad for promotional cof-

fee mugs. They were cheap enough that we

decided to order a bunch and give one to

everyone who brought a Cobra, Shelby or

GT40 to the convention. We asked SAAC

member and artist Ed Gullett to come up

with a black-and-white illustration for

each year Shelby, a small and big block

Cobra, a Daytona Coupe and a GT40. Ob-

viously we ordered quantities that

matched the number of cars of each type

that we expected. We didn’t get 144 Day-

tona Coupe mugs, or a dozen ‘68 Shelby


When all of the cars were lined up on

Sunday for the popular vote car show, a

handful of volunteers on golf carts went

around and put an appropriate mug on the

seat of each car. We ordered more than we

thought we would need because with

something like this, you never want to run

short. “

Sorry, we ran out

” doesn’t cut it.

As with other projects like this, we

thought that if we sold the leftover mugs

after the event, that would help offset the

cost of the ones we gave away. That

sounded like a good idea, but like so many

good ideas, the devil was in the details. We

priced the mugs reasonably, at $8 a piece

plus $2 postage. Then we discovered that

we needed boxes to mail them, and bubble-

wrap and styrofoam peanuts so they would

not be damaged in transit. A lot of people

ordered more than one and it seemed like

no matter how well we packed them, we

began receiving complaints that some

mugs arrived with handles broken off. Nat-

urally, we replaced them but packaging

and shipping replacements wasn’t doing

much to help us to pay for the ones we orig-

inally gave away at the convention. And

the whole thing was very labor-intensive.

We chalked it all up to, “

No good deed goes


.” Needless to say, we learned

our lesson and never tried anything like

this again.