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The SHELBY AMERICAN
Fall 2016 19
We’re trying to picture what hap-
pened when Ted Warren innocently
wandered into WalMart’s plumbing
department looking for something
to unclog a drain. His eye was
caught by the name “Cobra” - a
brand name for a product. But wait!
Not one product – but a whole prod-
uct line. Suddenly everywhere he
looked he saw the name “Cobra.”
His pulse shot up to about 180, his
mouth dried out and he started
sweating profusely, he experienced
a shortness of breath, heart palpita-
tions, tremors in his hands and a
nervous tic as his eyes began blink-
ing uncontrollably. He was obvi-
ously going into eagle eye overload.
He was led away from the isle by
one of WalMart’s greeters who was
able to get him a drink of cold water
and help him get seated on the 25¢
pony ride near the door. He never
did get something to unclog his
drain.
With Monterey Car Week less than
a week away, Young noted a sudden
increase in the number of emails he
was receiving that hyped the indi-
vidual auctions, events, dealers’ of-
ferings and just about everything
else happening during that week.
And he also noted a large number
of these e-Blasts – like this one for
Collectors Car World Weekly
newsletter, featured images of Co-
bras, Ford GTs or Shelby Mustangs.
These advertisers know what at-
tracts attention, so they don’t waste
their time with Porsches, Ferraris,
Corvettes, Alfas, Lamborghinis or
Maseratis.
Young sent us a picture of a sign
used to advertise a certain type of
seed used in a farm field. He didn’t
say where he saw it, not that it re-
ally matters.