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Fall 2015 247

Shelby tried several times to

launch this rocket but each time it

fizzled. He had a lot riding on it. At

that time 427 S/Cs were changing

hands for more than $1M each. He

had announced that he would be

selling his “completion cars” for

half that – $500K. So to his way of

thinking, it was a great deal. Half-

price for the buyer and he would

stand to rake in $22 million, less

whatever building 44 cars would

cost (a conservative estimate was

$440,000). Net profit: Shelby would

lug $21,560,000 to the bank.

It didn’t quite work out that

way, of course. A big reason was be-

cause instead of trying to feed a

handful of cars into the Cobra mar-

ket, CS wanted to go all in, and 44

cars was a huge number for the

market to absorb; almost half of the

total number of competition and

S/Cs originally built. Another factor

was that in 1992, vintage racing or-

ganizations were having no trouble

filling fields. Third, Shelby was

competing with a large number of

companies making replicas, includ-

ing his own–the CSX4000 series

cars. And fourth, Cobra prices had

declined and while a $500K 427

Cobra completion car looked like a

bargain compared to a $1M origi-

nal, when the originals could be

purchased for $650K it suddenly

wasn’t such a sweet deal. The re-

sult was that the completion cars

only attracted six buyers. The in-

ventory of parts left over were used

to build CSX4000 cars.

All six of the continuation

lightweight Es have been spoken

for. Nothing succeeds like success,

and Jaguar insiders are whispering

that they may have another project

up their sleeve. In 1957, 26 XK SS

models were built. They were D-

Type cars modified for road racing.

A fire at the factory destroyed nine

of them. Those nine VINs are avail-

able and Jaguar Heritage are ea-

gerly licking their lips. Steve

McQueen had one of the originals

and drove it on the street. That, in

itself, should guarantee the success

of the XK SSs.


Shelby American announced a

50th Anniversary Daytona Coupe

model which they officially unveiled at

the Monterey Motorsports Reunion.

After the success of our 50th anniver-

sary edition Shelby Cobra big block

roadster program, we were bombarded

with requests to offer a limited edition

Daytona Coupe,

” said Keith Blair,

Shelby American Chief Operat-

ing Officer. “

We spent the last

year carefully planning an

aluminum car that is faithful

to the six built during the

1960s. In addition, we devel-

oped an anniversary edition

fiberglass version that is true to

the spirit of the Coupe, but reimagined

as if it had remained in production

over the years.”

The prices for the 50th anniver-

sary Coupes were pegged at $349,995

for the aluminum version and

$179,995 for fiberglass-bodied cars.

Shelby American expects to build

a combination of 50 specially-badged

Coupes, aluminum and fiberglass.

Since each original competition car

was slightly different,”

the press re-

lease stated.

“Shelby American chose

one specification for the continuation

cars that best represents all of the


.” The press release also

states that they will all be

period correct.

Twenty-five cars are

scheduled to be built in

aluminum by Kirkham

(they are expected to take

two to three years). The

twenty-five fiberglass cars will

be built by Hi-Tech in South Africa. All

of the cars are described as component

vehicles, built to order and finished by

the customer or an authorized dealer.

They will be delivered as rolling chas-

sis. An aluminum block 289 engine

with the car’s serial number stamped

in is available separately from the

Shelby Engine Company.

The aluminum-bodied Daytona

Coupes will be given serial numbers

between CSX9950 and CSX9999. All

50th anniversary Coupes will be is-

sued a Shelby American serial number

for documentation in the official

Shelby American Worldwide Registry


not to be confused with SAAC’s Cobra